Jennifer Jordan-Saifi

    CEO of  Sustainable Markets Initiative

Ms. Jordan-Saifi is the CEO of The Sustainable Markets Initiative, which was founded by HM King Charles III, as Prince of Wales, in 2020. She previously served as Assistant Private Secretary to The King covering foreign affairs, the Commonwealth and sustainability between 2018-2023. Key achievements include her establishment of the Sustainable Markets Initiative, RETV, the Terra Carta, the Astra Carta and supporting His Majesty's sustainability leadership on the world stage, including at the G7, G20, UNFCCC COPs, UN Biodiversity COPs, Commonwealth Heads of Government Meetings (CHOGMs), and state visits.

Ms. Jordan-Saifi served with the Government of Canada from 2008-2018 supporting a wide range of Canadian foreign policy priorities including as negotiator for the Sustainable Development Goals and lead on: United Nations Strategic Policy and Reform; Whole-of-Government Innovation; International Education; Canada's Americas Strategy; and, Foreign Policy Evaluation.

From 2000-2008, Ms. Jordan-Saifi served with the ICRC, the UN, international/local NGOs and as a journalist in the Middle East working to deliver meaningful solutions by building local capacity around psychosocial support, holistic education, peacebuilding, social enterprise, market development, solution driven innovation, community-based design, and branding and communication.

Her work focuses on driving global systems change towards a more inspiring, inclusive, equitable, prosperous and sustainable future.

About Sustainable Markets Initiative

"Founded by His Majesty King Charles III, then The Prince of Wales, in 2020, the Sustainable Markets Initiative is seen as the world's 'go-to' private sector organization for sustainable transition. Its ten-year mandate (2020-2030), the Terra Carta, provides an ambitious roadmap for the private sector to accelerate a sustainable future in line with United Nations 2030 targets on climate, Nature and the Sustainable Development Goals. In 2023, the SMI launched the complementary Astra Carta which seeks to ensure the sustainability of the growing space economy, including leveraging space-based technologies to improve sustainability on Earth.

The Sustainable Markets Initiative sees a sustainable future as the 'Growth Story of Our Time', offering unprecedented opportunities for green economic growth, new sustainable industries and exciting job creation. We are increasingly sought after by governments to provide a private sector perspective, alongside industry know-how and financing. This has given rise to the Sustainable Markets Initiative's unique hallmark of 'private sector diplomacy' and a global version of the 'Business Roundtable' with our CEOs engaging directly with world leaders to advance solutions that accelerate transition efforts.

To play this critical role, it is vital that our private sector efforts, actions and advice are: representative of the industries we support; in line with science and transition trajectories; rooted in market realities; world leading; and, at the cutting edge of global sustainability efforts."